Baskin Robbins Franchise in India – Cost, Profit, Investment & Business Guide 2025

What is a Baskin Robbins Franchise?, how to start?, how to select place?, equipment's/things/staff/material and cost for all, license or permit, marketing areas and ideas, packaging if required, overall investment, profit, risk.

What is a Baskin Robbins Franchise?

What is a Baskin Robbins Franchise?

Baskin Robbins is one of the world’s largest and most popular ice cream brands, founded in 1945 in the USA. Known for its legendary “31 Flavors” concept, it gives customers a new flavor every day of the month. In India, Baskin Robbins operates under Graviss Foods Pvt. Ltd., and has built a premium brand image with over 850 outlets across cities.

Becoming a Baskin Robbins franchise owner allows you to enter the lucrative ice cream market backed by a trusted global brand, proven business model, and robust supply chain. With the rising demand for premium desserts and café experiences, this franchise offers a stable and profitable opportunity for entrepreneurs looking for new business ideas in India or low-risk food franchise businesses.

How to Start a Baskin Robbins Franchise Business?

How to Start a Baskin Robbins Franchise Business?

Starting a Baskin Robbins outlet is simple, but it requires careful planning and adherence to brand standards.

Step-by-step process:

1. Submit Franchise Application: Visit the official Baskin Robbins India website and fill out the franchise interest form.
2. Brand Evaluation: The franchise team reviews your profile, investment capability, and proposed location.
3. Franchise Approval: After approval, you’ll receive a Franchise Disclosure Document (FDD).
4. Site Selection & Setup: Baskin Robbins helps finalize the site, interior design, and layout as per brand guidelines.
5. Training & Operations: You and your staff will receive training in store management, hygiene, and product knowledge.
6. Launch Day: With marketing and promotional support from Baskin Robbins, your store is ready to open.

How to Select the Right Location?

How to Select the Right Location?

Location plays a major role in your store’s success. Baskin Robbins prefers high-footfall areas that attract young crowds and families.

Ideal location options:

• Shopping malls, multiplexes, and food courts
• Busy market streets
• College or university zones
• Premium residential neighborhoods

Space Requirement: Around 250–500 sq. ft. for a standard parlor setup.
Ensure your space has good visibility, easy parking, and cooling facilities. Tier-1 cities like Mumbai, Delhi, Bengaluru, Pune, and Ahmedabad are the best, but even Tier-2 cities like Surat, Jaipur, Lucknow, and Indore show strong performance.

Equipment, Staff, Materials, and Cost Breakdown

Equipment, Staff, Materials, and Cost Breakdown

Main Equipment Required:

• Deep freezers
• Ice cream display counters
• Refrigeration units
• POS billing system
• Furniture, lighting, and décor
• Air-conditioning and CCTV setup

Staff Requirement:

• 1 Store Manager
• 2–4 Serving Staff
• Optional: 1 Cleaner or Helper

Raw Materials:
All products — ice cream, cones, toppings, and packaging — are supplied by Baskin Robbins’ centralized distribution network. This ensures consistent quality and taste.

Cost Breakdown (Approximate):

Category	Estimated Cost
Franchise Fee	₹4–5 lakh
Equipment & Setup	₹8–10 lakh
Interiors & Branding	₹7–9 lakh
Initial Stock	₹2–3 lakh
Working Capital	₹2–3 lakh
Total Investment	₹25–30 lakh

Licenses and Permits Required

Licenses and Permits Required

Before launching, make sure you have the following licenses:

• FSSAI License (Food Safety and Standards Authority of India)
• Shop & Establishment License
• GST Registration
• Fire Safety Certificate
• Municipal Trade License

Marketing Areas and Ideas

Baskin Robbins offers strong national marketing support, but local promotions can boost your sales dramatically.

Effective Marketing Strategies:

• Create Instagram and Facebook pages for your outlet.
• Offer Buy 1 Get 1 Free or Festival Specials during summer or festive months.
• Partner with Zomato and Swiggy for online deliveries.
• Host ice cream tasting events and birthday offers.
• Use Google My Business for online visibility.

Packaging

Packaging

All packaging materials cups, cones, spoons, napkins, and pints are provided by the brand. The iconic pink-and-blue Baskin Robbins branding helps maintain uniformity across all outlets and enhances customer trust.

Overall Investment

Overall Investment

The total investment for setting up a Baskin Robbins franchise in India is around ₹25–30 lakh. This includes the franchise fee, store interiors, equipment, and initial inventory.

Franchise Tenure: 5 years (renewable)
Royalty Fees: Approximately ₹1–2 lakh annually, based on sales

This makes Baskin Robbins one of the most affordable premium ice cream franchises in India compared to other international dessert chains.

Profit Margin and ROI

Profit Margin and ROI

A well-located Baskin Robbins store can generate monthly sales between ₹4–8 lakh, with profit margins ranging from 15% to 20%.

Expected Returns:

• Break-even period: 18–24 months
• Annual profit potential: ₹6–10 lakh (depending on city and location)

Risk Factors

Risk Factors

Although the brand is strong, entrepreneurs should consider these risks:

• Seasonal sales fluctuations: Higher sales during summer, moderate during winter.
• High rent: Locations in prime malls or markets can reduce margins.
• Local competition: Emerging artisanal ice cream brands may pose minor competition.

Frequently Asked Questions (FAQs) on Baskin Robbins Franchise Business in India

1. How much does it cost to open a Baskin Robbins franchise in India?

The total Baskin Robbins franchise cost in India ranges between ₹25 lakh to ₹30 lakh, which includes the franchise fee, interiors, equipment, and initial stock. The exact cost may vary depending on the city and store size.

2. How can I apply for a Baskin Robbins franchise in India?

You can apply directly through the official Baskin Robbins India website under the “Franchise” section. Fill out the online form with your contact details, investment capacity, and preferred location. The company will contact you after evaluating your proposal.

3. What is the profit margin in a Baskin Robbins franchise?

A typical Baskin Robbins outlet offers a 15%–20% profit margin. On average, franchise owners can earn ₹6–10 lakh annually, depending on sales volume, rent, and operational efficiency.

4. Is Baskin Robbins a profitable business in India?

Yes, Baskin Robbins is one of the most profitable ice cream franchises in India due to its strong brand name, quality products, and consistent customer base. High summer demand and youth-oriented branding help maintain steady sales throughout the year.

5. What is the franchise agreement period for Baskin Robbins?

The standard franchise agreement period is 5 years, which can be renewed after evaluation and mutual consent between the franchise owner and Baskin Robbins.

6. What are the space and location requirements for the franchise?

You’ll need 250–500 sq. ft. of commercial space in a high-footfall area like malls, markets, or college zones. Good visibility, easy access, and a comfortable air-conditioned environment are crucial for success.

7. Does Baskin Robbins provide training and operational support?

Yes, Baskin Robbins offers complete training and support to franchise owners, including store operations, staff training, inventory management, customer service, and marketing assistance.

8. Do I need prior experience to run a Baskin Robbins franchise?

No, prior experience in the food or retail industry is not mandatory. Baskin Robbins provides all necessary training and operational guidance to help you run the outlet smoothly and profitably.

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